Join us in Grand Rapids for the 2019 28th St. Metro Cruise!

Wimsatt will be hosting a customer and employee celebration during the 28th Street Metro Cruise in downtown Wyoming. The cruise is located on 28th Street right in front of our Grand Rapids Branch, making it the perfect spot for you and your family to come and enjoy the cruise… see the parade of classic cars right from our parking lot! Enjoy refreshments and delicious catering at our customers-only hospitality tent, courtesy of our sponsor GAF.


We’re excited to partner with GAF to offer two great hands-on demos for residential and commercial contractors!  We’re delighted to welcome back CARE Trainer Alan Lopez, who presented at our Coffee with MIOSHA event in Grand Rapids a few years ago.  Alan has over 21 years of experience in training sales, process improvement, customer service in different industries, as well as an extensive experience in hands-on application trainings for both residential and commercial roofing products.

  • Responsible for  Training both Residential and Commercial contractors for large projects such as San Diego Community Alliance building in 2010
  • Has presented to large groups at the Western States Roofing Contractors Expo and IRE
  • Member of the USA Hispanic Chamber of Commerce
  • Project Manager of GAF Smart Details for commercial installation videos.
  • Innovator of GAF’s webinar offerings in 2010 with offers of virtual learning for contractors

We’re also pleased to welcome GAF Technical Sales Representative Nick Loris for our silicone coatings demo.  Nick has been in the coating industry for the past 8 years, building relationships and acting as a consultant to business partners across the Great Lakes Region.


Friday – August 23th

GAF Unisil Silicone Roof Coating Demo  |  2pm – 3pm

Presented by Nick Loris & Alan Lopez

GAF United Coatings Unisil is the economical silicone roof coating that makes sense for contractors and building owners alike. Contractors love the simple installation, while building owners appreciate the value of avoiding roof replacement and business continuing as usual during Unisil’s non-toxic application.  Unisil is particularly effective as a protective coating over SPF insulated concrete, metal, plywood, and ambient & hot tanks.  Attend this demo to see GAF’s Commercial Roofing experts demonstrate the huge opportunity in silicone roof coatings with Unisil! 

GAF Master Elite Education Requirements: Qualifies for one training credit per person attending from your company

RSVP for the GAF Unisil Silicone Roof Coating Demo + Dinner


With labor in short supply, how do roofing contractors increase profits?

Make More on Every Sale  |  3pm – 4pm

Presented by Alan Lopez

When you incorporate upgrade options into your pitch, you open up the door to higher sales potential on every job you book.  Join us for a special presentation geared towards helping you maximize your sales this fall!  GAF CARE Trainers present the advantages of incorporating SBS, premium, and designer shingles into your sales presentation.  Discover:

  • How SBS shingles appeal to homeowners that don’t want to install another roof, providing peace of mind with greater flexibility and granule retention to survive the freeze-thaw cycle of the Midwest
  • How to appeal to homeowners’ desire for a beautiful roof that will maintain its good looks with unique color blends, dual shadow lines, and advanced stain resistance
  • How to create dramatic curb appeal with Designer Shingles – with steep sloped roofs accounting for up to 40% of the visible exterior of the modern home, appeal to homeowners’ desire to make a statement with the incredible look of slate or shake
  • Hands-on practice and installation techniques for SBS and designer shingles to help you work more accurately and efficiently
  • GAF Master Elite Education Requirements: Qualifies for one training credit per person attending from your company

 RSVP for Make More on Every Sale + Dinner


Customer Appreciation Dinner  4pm – 7pm

Enjoy the view of the Metro Cruise, spend time with Wimsatt and GAF representatives, and enjoy a delicious buffet dinner featuring Holland’s Hog Wild BBQ and refreshments!

 RSVP (dinner only)


Saturday – August 24th

Saturday Event Schedule

  • Lunch  | 11:30 a.m. – 2 p.m. | Fajita Bar
  • Car Contest  |  1 p.m. – 3 p.m. | Winners announced 4 p.m.
  • Outdoor Game Raffle  |  5 p.m.
  • Customer Appreciation Dinner  | 4 p.m. – 7 p.m. | Gourmet Sausages by The Grilling Company

RSVP for Saturday Dinner!

First 300 guests get a FREE commemorative t-shirt! 

Planning to Attend?
RSVP Today using the links above!


Win Custom GIANT Outdoor Games!

This year we have a variety of outdoor games for entertainment during the Cruise. All customers that attend the BBQ have a chance to win one of our games when we raffle them off Saturday evening!  The games will be raffled off at 5 pm on Saturday and you must be present to win!


Want to Display Your Show Car?
Request a reserved parking spot!


This year we are hosting a Show Car Competition and we want you to help make this the best competition ever by including your Classic Car!
Have your vehicle displayed to be admired by hundreds of car enthusiasts as well as have the chance to win esteemed awards! Wimsatt is looking for pristine Show Cars owned by customers and employees that will be available to be showcased for the duration of the 28th St Metro Cruise. Exhibit space is free but is limited to 45 cars.

To have your vehicle considered for this fantastic event please fill out the form at the link above.

Deadline for submission for 2019 exhibit space is Friday, August 16, 2019.

Prize Categories
King of the Classics | Model years 1900-1969

The Raddest Ride | Model years 1970-1999

Modern Masterpiece | Model years 2000-2020

Prizes
Winners Get a pair of commemorative Wimsatt Yeti Colsters!

• Voting will take place from 1:00 p.m. – 3:00 p.m. on Saturday, August 24 and winners will be announced at 4:00 p.m.

• All cars on display in Wimsatt’s parking lot at the time of voting will be eligible, with the exception of prior year’s winning vehicles.

• All customers and employees can vote for their favorite show cars via private ballot

Follow the 28th Street Metro Cruise official Facebook page to learn more about cruise events open to the public!

See you there!